Privacy Policy -

Last Updated: 29th April 2026

At APEX Biolabs, we are committed to protecting your privacy and handling your personal data transparently and securely. This policy explains how we collect, use, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect and process the following categories of personal data:

(a) Information You Provide Directly

Full name
Billing and shipping address
Email address and phone number
Payment details (processed securely by third-party providers)
Account login details (if applicable)
Customer service enquiries and correspondence

(b) Information Collected Automatically

When you visit our website, we may automatically collect:

IP address and device information
Browser type, operating system, and referring URLs
Pages visited, time spent, and user interactions
Analytics data via cookies and tracking technologies

We use cookies to:

Enable essential website functionality (e.g., shopping cart, login sessions)
Measure and improve website performance (e.g., analytics tools)
Support marketing and remarketing campaigns (with consent)

You can control or disable cookies through your browser settings. See Section 9 for more details.

2. How We Use Your Information

We only process your data where lawful and necessary for the following purposes:

Order Fulfilment – processing payments, shipping products, and issuing invoices
Customer Support – responding to enquiries and resolving issues
Website Improvement – analysing usage to enhance performance and security
Marketing Communications – sending updates or promotions (only with your consent)
Legal Compliance – meeting obligations to HMRC, regulators, or law enforcement

We do not sell or rent your personal data to third parties.

3. Legal Bases for Processing

We rely on the following lawful bases:

Contractual Necessity – to fulfil your order
Legitimate Interests – fraud prevention, business improvement, and security
Legal Obligation – tax and accounting requirements
Consent – marketing communications and non-essential cookies

4. How We Share Your Data

We only share data where necessary to operate our business, including with:

Payment Processors (e.g., PayPal, Stripe) – secure payment handling
Shipping Providers (e.g., Royal Mail, DPD, FedEx) – order delivery
Hosting & IT Providers (e.g., WordPress, WooCommerce) – website functionality
Analytics & Advertising Partners (e.g., Google Analytics, Meta Ads) – anonymised insights

All third parties are contractually required to process your data securely and in compliance with UK GDPR.

5. Data Retention

We retain personal data only as long as necessary:

Order and financial records: typically 6 years (for legal compliance)
Customer accounts: until deletion is requested
Marketing data: until you withdraw consent

Data is securely deleted or anonymised when no longer required.

6. Your Data Protection Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate information
Request deletion (“right to be forgotten”)
Restrict or object to processing
Withdraw consent at any time
Request data portability

To exercise your rights, contact: info@apexbiolabs.co.uk. We may require identity verification before processing requests.

7. Data Security

We implement appropriate technical and organisational safeguards, including:

SSL encryption for all transactions
Secure account and password systems
Restricted internal access on a need-to-know basis
Regular security updates and monitoring

While we take strong precautions, no system is completely secure.

8. International Data Transfers

Some data may be processed outside the UK (e.g., via hosting or payment providers). Where this occurs, we ensure appropriate safeguards such as:

UK Addendum to Standard Contractual Clauses
Equivalent legally approved mechanisms

9. Cookies Policy Summary

Cookies are small files stored on your device. We use:

Essential Cookies – required for website functionality
Performance Cookies – analytics and optimisation
Marketing Cookies – advertising and remarketing (with consent)

You can manage cookie preferences through our cookie banner or browser settings.

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for their content or privacy practices. Please review their policies before submitting personal data.

11. Children’s Privacy

Our website and products are not intended for individuals under 18. We do not knowingly collect data from minors. If this occurs, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on this page with an updated date. Continued use of our website indicates acceptance of any changes.

13. Contact Information

If you have any questions, concerns, or data requests, please contact:

APEX Biolabs

Email: info@apexbiolabs.co.uk

Website: www.apexbiolabs.co.uk